Privacy Policy

CarbonCulture is a service that's provided by More Associates Ltd, a ground-breaking sustainable innovation practice. We're registered in England with the company number 5032066 at The ODI, 3rd floor, 65 Clifton Street, London, EC2A 4JE. More Associates is the data controller for the purpose of the UK Data Protection Act 1998.

We are committed to protecting and respecting your privacy.

What information are we collecting and why?

We store and process the data that you provide to us through and external sites marked 'Powered by CarbonCulture', through correspondence with us and from physical submissions (for example, things you write down on paper and give to us!). We also collect information about how you use and access the service. This allows us to, for example, run the services that you take part in, respond to your questions and tell you about new things you might like to join, and provide you with feedback about your participation (like prizes you've won). It also provides statistical data about our users' browsing actions and patterns, helping us to improve our service.

CarbonCulture exists to identify better and more efficient ways to save energy and carbon, and enable sustainable activities. We will do our best to use the data that we collect to identify successful approaches and help as many people as possible to adopt them. We aim to do this while keeping your personal and confidential information safe and secure.

If you don't want to hear from us or other Community Managers, please let us know through Feedback

Cookies and third party services

Our site uses cookies to help us provide a better and more personalised service. Cookies are information stored in a file that's kept on the hard drive of your computer, and enable the information they contain to be sent back to servers when your browser requests a page. We don't share cookie data that include your personally identifiable information with any third parties.

Cookies set by this site are called (or end with) ''. You can block them through your browser's user settings but they must be enabled to submit forms. When you sign into and its subdomains or sites 'Powered by CarbonCulture', session id cookies are required. You can refuse to accept cookies in general by activating a setting on your browser. If you are not sure how to block cookies, please use your browser's 'help' function to find out more.

If you access third party services while using or its subdomains, this may place cookies from third-party services on your computer. These may be subject to different policies. Please check the privacy policies before you enter any data on external sites for any purpose, even if you access them through a link provided by us.


Unfortunately, the transmission of information via the internet is not completely secure. We force all communications between your browser and our servers to be encrypted to mitigate this risk. Once we have received your information, we use strict procedures and security features designed to ensure that your data is treated securely and in accordance with this privacy policy.

Please keep your password(s) confidential and don't share them with others. For extra security, we don't store your passwords in 'plaintext', but instead use a system that knows when the correct password has been entered.

The data collected through our services may be transferred to, and be stored at, a destination outside the European Economic Area (EEA). It may also be processed by staff operating outside the EEA who work for More Associates.

Sharing your information with others

We won't share your personally identifiable information with third parties, unless you agree that we may, it's required by law or needed for the specific function of our services. These specific functions include those outlined below but we expect to introduce more functions as we extend the range of features we offer.

When you request to join or become part of a community that has an external Community Manager, this person will be able to see your name and email address, and the submissions you make through apps (like Postcards, Corridors of Power or Stories). Important contextual information that might be needed by a Community Manager to understand your submissions and operate a programme will be made available to them as well – for example, which building you work in. They may contact you about the programme they are managing. If you can't see who the Community Manager is through the Share a Story box on the relevant Community Page, you can ask us through Feedback. External Community Managers have agreed not to share your personally identifiable information with third parties, except where it's clearly set out at the time you first use an app. External Community Managers have agreed not to use your personally identifiable information for any purpose other than running and evaluating the programme and other purposes you have agreed to.

Some apps allow anonymous submissions, which means the Community Manager will see your input but won't know who it comes from. Where this is the case, you'll see a check-box asking whether you want your submission to be anonymous. We will never reveal your identity to third parties when you have chosen to remain anonymous, unless required to do so by law. We want you to feel comfortable using the site, so if you have any concerns at all, please contact us via Feedback and mark your message 'For CarbonCulture Team only'.

We are keen to help researchers learn more about how to make our lives more sustainable. To do this we may share aggregated data collected by the platform that doesn't contain personally identifiable information.

The UK Data Protection Act 1998 gives you the right to access information held about you. Your right of access can be exercised in accordance with that Act. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you.

Businesses and other organisations

If you are giving information about a business or other organisation, you must ensure that you have the appropriate permissions to do so. Many organisations choose to make their data available as 'open data', which can lead to significant benefits to both the organisation in question and society. We won't make an organisation's data open or otherwise share it with third parties without permission (this may be indicated when you sign up for a competition).

Where organisation data is being submitted for a particular purpose (e.g. for a competition or a challenge running on CarbonCulture and operated by a third party), the submitting organisation gives permission for us to share the data with a Third Party Programme Administrator. The Third Party Programme Administrators will have agreed not to share the data with additional third parties (unless stated at programme sign-up). The Third Party Programme Administrators will only use organisation data for the purposes of administering the programme, and for purposes that are clearly set out at the time you join the programme. We will not share personally identifiable information about individual users with Third Party Programme Administrators, apart from the contact details of those who have indicated themselves to be Admins or Directors of organisations who are submitting data.

If we identify additional programmes that the organisation might wish to join, we may let you know about them, but we will not share identifiable data further without permission from the organisation. We will only share an organisation's data submitted by an organisations with third parties as part of de-identified aggregates, e.g. to enable benchmarking, unless we have specific consent to share it in other ways.

If you allow Stories to be 'public' for your community/communities, they may be promoted on other communities' pages/other touchpoints, attributed to you or to your community as the originator.

Changes to our privacy policy

Any changes we make to this privacy policy will be posted on this page and you will be informed of these changes. The change will become effective as soon as it is posted.


Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to