The air quality on Great Ormond Street has been improved recently following a project to stop vehicle idling and to promote cleaner travel to the hospital.
Using funds obtained from the Mayors Air quality Fund (MAQF) and CAmden Council the Trust has worked with Coolworld Consulting to run a six month project.
We have learnt that to make behaviour change projects sucessful you need to apeal to the motivators of your audience. At GOSH that is always childrens health and wellbeing. We therefore decided to theme the project as helping our patients to breath better.
Following qualitative and quantitive surveying we idnetified the main cause of vehicle idlying was ambulance drivers. We therfore designed car stickers and road signs to 'nudge' drivers to switch off theor engines and obtained pledges from the hospitals ambulance drivers to switch off their engined. The result is that idlying on Great Omrond Street has almost been irradicated and as one visitor said, created a quieter and more scerene street.
Our survey also identified that only 63% of journeys to the hospital were via low emission transport (walking, public transport or low/no emission taxi). Working with our patients we have delevloped two fun walking maps, we have rewritten the Travel to GOSH information and we have changed our taxi suppliers to low/no emission taxis. The result is that 79% of journeys are via low emission transport.
This project recently won the Best Communication Campaign at the National Aor Quality Awards.
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